Recent News and Opinion
2015/8/1 - City to Assume LLELA Gate Duties August 17th, If Council Approves
2015/7/31 - Updated: City Council to Vote on LED Light Strip Ordinance on Mond...
2015/7/31 - Upcoming Events Around Lewisville and the Surrounding Area
2015/7/30 - Texas Sales Tax Holiday is Aug. 7 to 9
2015/7/30 - Food Reviews: VertsKebap
2015/7/30 - July demand records continue, ERCOT requests conservation during t...
2015/7/30 - This Isn't Really About Cosby. You Know That, Right?
2015/7/28 - Letters: Resident Concerned about HAARP Weapon
2015/7/27 - Lewisville Police Offer Exchange Zone
2015/7/26 - Coach Joe's Hat Tricks Presents: Rob Hunts 60th Birthday Guit...
2015/7/26 - Men's Volleyball Getting Started Within LISD
2015/7/26 - I-35 Accident Kills One, Injures Two
2015/7/24 - Upcoming Events Around Lewisville and the Surrounding Area
2015/7/23 - Lewisville Police Investigate Homicide; One Dead
2015/7/21 - Water Rates to Rise
2015/7/19 - Food Reviews: Old House BBQ
2015/7/19 - Citizen Takes Action on Unwanted Newspaper Litter
2015/7/18 - Upcoming Events Around Lewisville and the Surrounding Area
2015/7/14 - City Schedules Mosquito Spraying
2015/7/11 - Saturday Briefs
2015/7/11 - Upcoming Closures on the 35Express Project
2015/7/11 - 35Express Project to Create 100 New Jobs
2015/7/11 - Free Garden Secrets Class: Wicked Plants
2015/7/11 - Transportation Funding Opportunities and Projects to be Explored J...
2015/7/10 - Fire Damages Building at Bassword Manor Apartments - Six Families ...
Recent Reader Comments
2015/7/29 14:25 - Re: Letters: Resident Concerned about HAARP Weapon (Anonymous)
2015/7/28 12:56 - Re: Letters: Resident Concerned about HAARP Weapon (Anonymous)
2015/7/28 11:36 - Re: Letters: Resident Concerned about HAARP Weapon (Anonymous)
2015/7/27 10:13 - Re: I-35 Accident Kills One, Injures Two (Anonymous)
2015/7/27 10:12 - Re: Lewisville Police Investigate Homicide; One Dead (Anonymous)
2015/7/26 13:33 - Re: Lewisville Police Investigate Homicide; One Dead (Anonymous)
2015/7/24 11:47 - Re: Lewisville Police Investigate Homicide; One Dead (Anonymous)
2015/7/24 9:37 - Re: Lewisville Police Investigate Homicide; One Dead (Anonymous)
2015/7/23 23:46 - Re: Lewisville Police Investigate Homicide; One Dead (WhosPlayin)
2015/7/23 18:45 - Re: Lewisville Police Investigate Homicide; One Dead (Anonymous)
2015/7/23 17:27 - Re: Lewisville Police Investigate Homicide; One Dead (Anonymous)
2015/7/23 15:14 - Re: Lewisville Police Investigate Homicide; One Dead (WhosPlayin)
2015/7/23 14:45 - Re: Lewisville Police Investigate Homicide; One Dead (Anonymous)
2015/7/23 13:36 - Re: Lewisville Police Investigate Homicide; One Dead (Anonymous)
2015/7/23 12:31 - Re: Water Rates to Rise (WhosPlayin)
2015/7/22 10:36 - Re: Water Rates to Rise (Anonymous)
2015/7/21 20:35 - Re: Food Reviews: Old House BBQ (Anonymous)
2015/7/12 5:03 - Re: 35Express Project to Create 100 New Jobs (Anonymous)
2015/7/11 21:53 - Re: Saturday Briefs (Anonymous)
2015/7/11 21:47 - Re: Saturday Briefs (Anonymous)
2015/7/10 0:27 - Re: City Council to Hear Presentation on LED Light Strips (Anonymous)
2015/7/6 1:20 - Re: Updated: Councilman Arrested for DWI (Anonymous)

Is Conservative Talk Radio On the Way Out?

Blogs and Columns
Posted by LewisvilleTexan on 2012/3/14 17:59:52 (705 reads)

Open in new windowOpen in new windowJoe Gandelman - Independent's Eye

After nearly 30 years of rapid growth that saved the sagging AM radio format the question is being seriously asked: is conservative talk radio as we know it on the way out?

According to reports, conservative talk titan Rush Limbaugh has lost 141 advertisers due to his three-day, bordering-on-slander verbal assault on Georgetown University law student Sandra Fluke. The company distributing his show has suspended his national advertising for two weeks.

Various analysts note that former Arkansas Gov. Mike Huckabee is launching a radio show April 2 in direct competition with Limbaugh. There are rumblings that some stations might decide to replace Limbaugh with Huckabee. Why? Huckabee has shown wide appeal in his Fox News show where he comes across as a thoughtful conservative who prefers discussing issues to polarizing polemics.

Meanwhile, The Daily Beast's John Avlon points to a list that Premier Networks, which distributes Limbaugh and various other conservative talkers, put out containing 98 companies that don't want their ads on controversial political radio shows anymore.

This comes, Avon writes, "at a particularly difficult time for right-wing talk radio. They are playing to a (sometimes literally) dying demographic. Rush & Co. rate best among old, white males. They have been steadily losing women and young listeners, who are alienated by the angry, negative, obsessive approach to political conservations. Add to that the fact that women ages 24—55 are the prize advertising demographic, and you have a perfect storm emerging after Limbaugh's Sandra Fluke comments."

The bottom line: conservative political talk may be outdated business model.

Talk to many young people and you'll find most dismayed or amused by the anger and rage talk show hosts direct at those with whom they disagree. This is partly generational. Some top talk show hosts are baby boomers. I've always said American politics will be better off when all of the baby boomers (except me) die off. Many baby boomers seem frozen in polarization stemming from the 1960s' great war/anti-war divide.

Much of talk radio IS hate radio. Republicans hate Democrats. Democrats hate Republicans. Conservatives hate liberals. Liberals hate conservatives. And they all hate moderates. When the liberal talk network Air America bombed big-time one reason was that its talkers tried copying the Limbaugh talk show model and offered strident liberal talk shows that tried to do to conservatives what Rush does to liberals. One tiny problem: Limbaugh has broadcasting talent and they didn't.

Today's conservative talk is now experiencing entertainment's traditional cyclical nature. The genre could eventually go the way of TV variety shows and soap operas. Plus, with heightened competition from the Internet, social media, and an increasing number of Americans unwilling to continue accepting demonizing or demeaning polemics without a strong push-back, the old formula is frayed.

The lingering question: Exactly when did we make the shift where it was considered "entertainment" to listen to a radio talk show host for three hours a day five days a week demonize another political party and anyone who sympathized with it? When did negatively politically defining talk become so much "fun" for millions and why? One reason: a charismatic talk show host becomes a listener's trusted friend whose viewpoint is believed -- and absorbed.

Market forces propelled talk radio and now market forces seem poised to force its evolution. And what have been its key impacts? Greater citizen involvement, increased interest in politics — and promoting the notions that compromise is a filthy word, big umbrella coalitions are for the weak, and that demonization and denigration of opponents can be fun and profitable in terms of revenue and in getting out the partisan vote.

It makes sense that it's time for an adaption or shift: after years of the "dumbing down" of American politics, it's time for a smartening up — which is apparently what's happening now with some of talk radio's potential listeners who seem to crave hosts who have open minds versus perpetually open mouths.

Copyright ©2012, Joe Gandelman - Licensed to Lewisville Texan Journal

- Rating: 0.00 (0 votes) - {$lang_ratethisnews}
 
The comments are owned by the poster. We aren't responsible for their content.


Other articles
2015/8/1 8:25:56 - City to Assume LLELA Gate Duties August 17th, If Council Approves
2015/7/31 19:00:00 - Updated: City Council to Vote on LED Light Strip Ordinance on Monday Night
2015/7/31 7:23:12 - Upcoming Events Around Lewisville and the Surrounding Area
2015/7/30 21:31:15 - Texas Sales Tax Holiday is Aug. 7 to 9
2015/7/30 18:28:22 - Food Reviews: VertsKebap
2015/7/30 14:36:45 - July demand records continue, ERCOT requests conservation during today’s peak
2015/7/30 8:00:00 - This Isn't Really About Cosby. You Know That, Right?
2015/7/28 8:11:46 - Letters: Resident Concerned about HAARP Weapon
2015/7/27 13:04:19 - Lewisville Police Offer Exchange Zone
2015/7/26 13:10:00 - Coach Joe's Hat Tricks Presents: Rob Hunts 60th Birthday Guitar Jam


The Lewisville Texan Journal is a service of SagePost, Inc.
Login to Comment
User:
Pass:
Remember me
Lost your password?
Create New Account