Recent News and Opinion
2015/2/28 - Candidates for Lewisville City Council, Place 2 - 2015
2015/2/28 - Flower Mound Police Investigate Shooting
2015/2/28 - The Last First
2015/2/25 - Updated: Missing Child - Highland Village - Found in Carrollton
2015/2/24 - Updated: Drought and Lake Update - February 2015
2015/2/24 - Adoptable Pets of the Week
2015/2/22 - Lewisville ISD Closed Monday and Tuesday Due to Hazardous Driving ...
2015/2/22 - Lewisville Morning Rotary taking Flag Subscriptions
2015/2/22 - Severe Weather Awareness Week is March 1-7
2015/2/22 - I-35E Project - Community Meeting and Updates on Closures
2015/2/22 - Be Prepared for a Winter Storm
2015/2/21 - I-35E Nightly Lane Closure - Southbound Near 121 Business
2015/2/21 - Winter Storm Warning in Effect for Sunday 6 p.m. - Monday 6 p.m.
2015/2/21 - Saturday Morning Link Dump
2015/2/21 - Video: Lewisville ISD Board Meeting - 2/9/2015
2015/2/21 - Video: Mayor Dean Ueckert Delivers State of the City Address
2015/2/20 - Upcoming Events Around Lewisville and the Surrounding Area
2015/2/20 - Gratuitous Ingrid Michaelson
2015/2/19 - Candidates for Lewisville Mayor - 2015
2015/2/17 - Update on FM 407 Bridge Demolition / Reconstruction Schedule
2015/2/17 - Police Seek Help on Shoe Store Robbery
2015/2/17 - Full Closure of SH 121 Business at I-35E TONIGHT
2015/2/15 - Updated: Fox Avenue Bridge Demolition and Reconstruction to Start ...
2015/2/15 - Two-Alarm Apartment Fire Leaves Nine Displaced, One Firefighter In...
2015/2/14 - Enjoy the Sun; Big Changes Coming Sunday, with Snow Possible Tuesday
Recent Reader Comments
2015/2/27 0:03 - Re: Greg Survived It (WhosPlayin)
2015/2/26 17:15 - Re: Candidates for Lewisville Mayor - 2015 (Jonathan)
2015/2/25 22:57 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/25 13:29 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/24 20:05 - Re: Greg Survived It (Gmillo)
2015/2/24 19:25 - Re: Candidates for Lewisville Mayor - 2015 (Jonathan)
2015/2/24 15:59 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/24 14:01 - Re: Drive-In Theater in the Works for Lewisville (Anonymous)
2015/2/24 12:53 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/22 19:06 - Re: Candidates for Lewisville Mayor - 2015 (Jonathan)
2015/2/22 16:03 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/22 15:49 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/22 15:45 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/21 23:14 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/20 16:48 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/20 15:02 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/20 14:59 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/20 12:50 - Re: Candidates for Lewisville Mayor - 2015 (Anonymous)
2015/2/20 9:19 - Re: Candidates for Lewisville Mayor - 2015 (Jonathan)
2015/2/13 0:11 - Re: Crenshaw Files for LISD Board - Place 1 (Anonymous)
2015/2/12 8:41 - Re: LISD Board Announces Preferred Qualities of New Super... (WhosPlayin)
2015/2/12 1:13 - Re: LISD Board Announces Preferred Qualities of New Super... (Anonymous)

LISD to Get New Logo and Tagline

Lewisville ISD Notes
Posted by WhosPlayin on 2012/11/8 22:26:08 (1173 reads)
Lewisville ISD Notes

Today, members of Lewisville ISD's re-branding committee got to get a first look at some proposed new logos for the district, as well as nailing down a proposed tagline. Re-branding has been on the table for several years, but district communication staff wanted to wait until after the district's new strategic design was approved, so that the logo and tagline, as well as overall branding was consistent with the direction of the district.

Members of the committee were shown four designs by Maple Leaf Creative, the firm assisting the district with the effort. The designs came out of several meetings going over key words and concepts taken from the strategic design.

After going over the four designs, the committee eliminated option #1, and requested that the designers create a hybrid of two of the options (options #2 and #3), as well as redoing the graphic but keeping the concept of another (Option #4). Once the committee settles on two options, at some point it would either go before the school board, or be given to the public to make comment on.


Open in new windowI can't really share the proposals in this forum, so I'll post a few graphics that contain some of the same concepts being looked at.

The two graphics at the top are similar Option #4 that is being sent back to look at redrawing. It's actually uncanny how similar it was to the Big Brothers Big Sisters logo.

The FC Dallas and Lone Star Beer logos are similar to Option #2, except that the proposed LISD logo is asymmetrical. The Sauza and Boston Marathon logos are similar to Option #3 in terms of having a sunburst (or agave plant, as some committee members saw it) inside a shield.

The tagline has to do with innovation and opportunity.

Sorry I can't share more, but I hope it piques your curiosity. As soon as it's public, I'll share the real ones.

- Rating: 0.00 (0 votes) - {$lang_ratethisnews}
 
The comments are owned by the poster. We aren't responsible for their content.

Poster Thread
Runfellow
Posted: 2012/11/8 23:36  Updated: 2012/11/8 23:36
Guest Columnist (Verified User)
Joined: 2011/3/17
From: Lewisville, TX
Posts: 296
 Re: LISD to Get New Logo and Tagline
So you're telling us it could look like all of that stuff, but you can't show it to us? Here's what comes up in my mind with that description:
Open in new window

You have now officially scared the crap out of me.

-BC
Reply

Poster Thread
WhosPlayin
Posted: 2012/11/9 0:51  Updated: 2012/11/9 0:51
Editor
Joined: 2008/12/12
From:
Posts: 3988
 Re: LISD to Get New Logo and Tagline
I can guarantee you that won't be the font used, and that there will be no bovines depicted. It also won't have any of these cliches, or anything as dated as a floppy disk like this one:

Open in new window
Reply

Poster Thread
JEhinger
Posted: 2012/11/9 11:23  Updated: 2012/11/9 11:23
Quite a regular (Verified User)
Joined: 2010/9/3
From:
Posts: 134
 Re: LISD to Get New Logo and Tagline
Can it please somehow incorporate an animal with fangs, claws and wings and also fire? Thanks.
Reply

Poster Thread
Runfellow
Posted: 2012/11/9 13:11  Updated: 2012/11/9 13:11
Guest Columnist (Verified User)
Joined: 2011/3/17
From: Lewisville, TX
Posts: 296
 Re: LISD to Get New Logo and Tagline
I see no reason we can't ramp this up to its maximum potential. You also forgot lightning. It's not a logo without lightning.

Introducing the LISD Longhorn Phoenix Vampire Eagle:
Open in new window

-BC
Reply

Poster Thread
WhosPlayin
Posted: 2012/11/9 13:45  Updated: 2012/11/9 13:45
Editor
Joined: 2008/12/12
From:
Posts: 3988
 Re: LISD to Get New Logo and Tagline
Brandon, you should go to work designing unit insignia patches for the military. They'd love your work.
Reply

Poster Thread
Anonymous
Posted: 2012/11/9 12:03  Updated: 2012/11/9 13:42
 Re: LISD to Get New Logo and Tagline
So we now know it will have a star, and be purple.
Reply

Poster Thread
Anonymous
Posted: 2012/11/11 22:43  Updated: 2012/11/12 9:54
 Re: LISD to Get New Logo and Tagline
What a waste of Money!
Reply


Other articles
2015/2/28 11:39:30 - Candidates for Lewisville City Council, Place 2 - 2015
2015/2/28 9:56:45 - Flower Mound Police Investigate Shooting
2015/2/28 0:20:00 - The Last First
2015/2/25 21:00:00 - Updated: Missing Child - Highland Village - Found in Carrollton
2015/2/24 21:00:00 - Updated: Drought and Lake Update - February 2015
2015/2/24 12:00:00 - Adoptable Pets of the Week
2015/2/22 19:40:00 - Lewisville ISD Closed Monday and Tuesday Due to Hazardous Driving Conditions
2015/2/22 12:34:46 - Lewisville Morning Rotary taking Flag Subscriptions
2015/2/22 12:08:29 - Severe Weather Awareness Week is March 1-7
2015/2/22 11:05:05 - I-35E Project - Community Meeting and Updates on Closures


The Lewisville Texan Journal is a service of SagePost, Inc.
Login to Comment
User:
Pass:
Remember me
Lost your password?
Create New Account