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LISD to Get New Logo and Tagline

Lewisville ISD Notes
Posted by WhosPlayin on 2012/11/8 22:26:08 (1095 reads)
Lewisville ISD Notes

Today, members of Lewisville ISD's re-branding committee got to get a first look at some proposed new logos for the district, as well as nailing down a proposed tagline. Re-branding has been on the table for several years, but district communication staff wanted to wait until after the district's new strategic design was approved, so that the logo and tagline, as well as overall branding was consistent with the direction of the district.

Members of the committee were shown four designs by Maple Leaf Creative, the firm assisting the district with the effort. The designs came out of several meetings going over key words and concepts taken from the strategic design.

After going over the four designs, the committee eliminated option #1, and requested that the designers create a hybrid of two of the options (options #2 and #3), as well as redoing the graphic but keeping the concept of another (Option #4). Once the committee settles on two options, at some point it would either go before the school board, or be given to the public to make comment on.


Open in new windowI can't really share the proposals in this forum, so I'll post a few graphics that contain some of the same concepts being looked at.

The two graphics at the top are similar Option #4 that is being sent back to look at redrawing. It's actually uncanny how similar it was to the Big Brothers Big Sisters logo.

The FC Dallas and Lone Star Beer logos are similar to Option #2, except that the proposed LISD logo is asymmetrical. The Sauza and Boston Marathon logos are similar to Option #3 in terms of having a sunburst (or agave plant, as some committee members saw it) inside a shield.

The tagline has to do with innovation and opportunity.

Sorry I can't share more, but I hope it piques your curiosity. As soon as it's public, I'll share the real ones.

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Poster Thread
Runfellow
Posted: 2012/11/8 23:36  Updated: 2012/11/8 23:36
Guest Columnist (Verified User)
Joined: 2011/3/17
From: Lewisville, TX
Posts: 294
 Re: LISD to Get New Logo and Tagline
So you're telling us it could look like all of that stuff, but you can't show it to us? Here's what comes up in my mind with that description:
Open in new window

You have now officially scared the crap out of me.

-BC
Reply

Poster Thread
WhosPlayin
Posted: 2012/11/9 0:51  Updated: 2012/11/9 0:51
Editor
Joined: 2008/12/12
From:
Posts: 3906
 Re: LISD to Get New Logo and Tagline
I can guarantee you that won't be the font used, and that there will be no bovines depicted. It also won't have any of these cliches, or anything as dated as a floppy disk like this one:

Open in new window
Reply

Poster Thread
JEhinger
Posted: 2012/11/9 11:23  Updated: 2012/11/9 11:23
Quite a regular (Verified User)
Joined: 2010/9/3
From:
Posts: 134
 Re: LISD to Get New Logo and Tagline
Can it please somehow incorporate an animal with fangs, claws and wings and also fire? Thanks.
Reply

Poster Thread
Runfellow
Posted: 2012/11/9 13:11  Updated: 2012/11/9 13:11
Guest Columnist (Verified User)
Joined: 2011/3/17
From: Lewisville, TX
Posts: 294
 Re: LISD to Get New Logo and Tagline
I see no reason we can't ramp this up to its maximum potential. You also forgot lightning. It's not a logo without lightning.

Introducing the LISD Longhorn Phoenix Vampire Eagle:
Open in new window

-BC
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Poster Thread
WhosPlayin
Posted: 2012/11/9 13:45  Updated: 2012/11/9 13:45
Editor
Joined: 2008/12/12
From:
Posts: 3906
 Re: LISD to Get New Logo and Tagline
Brandon, you should go to work designing unit insignia patches for the military. They'd love your work.
Reply

Poster Thread
Anonymous
Posted: 2012/11/9 12:03  Updated: 2012/11/9 13:42
 Re: LISD to Get New Logo and Tagline
So we now know it will have a star, and be purple.
Reply

Poster Thread
Anonymous
Posted: 2012/11/11 22:43  Updated: 2012/11/12 9:54
 Re: LISD to Get New Logo and Tagline
What a waste of Money!
Reply


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